Beardguru is the result of my wife asking me if I could grow facial hair. It turns out that I could grow facial hair but, it was itchy and dry. I found beard products, and they worked to reduce the itch and dryness but, they were either too heavy, or they left my beard feeling greasy. I wanted a beard oil that hydrated my skin and softened my beard without feeling like I had any product in my beard at all. After a lot of trial and error, BeardGuru was born. Our products are proudly made in the USA with quality ingredients that result in a beard that looks and smells great and is soft to the touch.