YaY Novelty is a lifestyle and accessory brand based in Seattle, Washington. YaY, in YaY Novelty, stands for “Why and Why,” as in Why the company exists, and Why the products exist. The former provides resources for Cambodians through the YaYFoundation. The latter connects fun with function and quality. Prior to establishing the YaY Foundation, Sunchea personally funded the construction of a new school and delivered food and supplies to needy families in Cambodia. Now through the YaYFoundation, Sunchea is planning a nursing home for elderly residents of Cambodia whose children were killed in the Cambodian Genocide.